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In 1972, Gucci became one of the first fashion Houses to branch into timepieces, creating successful, iconic models that combined contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Since that time, Gucci timepieces have been made in Switzerland, assembled at the company’s watchmaking atelier in La Chaux-de-Fonds. It is this marriage of Swiss manufacturing traditions using high quality components together with Gucci detailing and Italian flair that has enabled the brand to enjoy over 40 years of watchmaking history. Today, Gucci watches are synonymous with fine quality and they bring a fresh, innovative perspective to the watch industry.