The TAG Heuer Connected, A New Generation of Luxury
The TAG Heuer Connected, A New Generation of Luxury
The new TAG Heuer Connected offers customers a striking and versatile wristwatch to enhance their individual lifestyle, from daily connected services offered from Wear OS by Google, to immersive sports experiences thanks to the new TAG Heuer Sports app.
15 May 2020 5 minute read

TAG Heuer pioneered the luxury connected watch segment in 2015 and has since introduced a variety of models, most recently the Connected Modular Golf Edition, we’ll discuss that later…


The 2020 Connected goes without saying that this is the highest-performance smartwatch the luxury brand has made, since it uses the latest hardware and technology. It is definitely the brand’s most refined smartwatch and has a lot of subtle details that make it highly wearable and generally enjoyable to use.

The new 2020 TAG Heuer Connected (image courtesy of TAG Heuer)


It offers customers a striking and versatile wristwatch to enhance their individual lifestyle, from daily connected services offered from Wear OS by Google, to immersive sports experiences thanks to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors. The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s achievements.


TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, said of this new release: “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. Quality of execution is paramount in everything we do, and we never compromise on aesthetics or emotion. The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports.”


A luxury timepiece

The 45-mm stainless-steel or titanium cases echo the distinct design, noble materials and refined finishes of TAG Heuer chronographs, including their signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, a screwed caseback and elegant bracelet and strap choices in black rubber or steel with a folding buckle.


Many people desire the features of a smart watch but prefer the look and feel of a more traditional watch, this watch is the perfect fusion.

The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger and a bespoke travel pouch.


One of the most refreshing aspects of the TAG Heuer Connected is the longevity of its design and functionality. A good example is a special system that allows the battery to be removed and replaced, as batteries are typically the first components to fail in such products.

Make it your own

TAG Heuer also has a companion smartphone app that goes with the Connected, allowing you to manipulate a lot of the watch’s features. In the app, users will be notified about new features such as software updates and on the screen, customers can choose between five always-on mechanical- or digital-inspired TAG Heuer watch faces, and can further customise each to match their unique style and needs.


Taking inspiration from the brand’s timekeeping heritage, watchmaking expertise and timeless design codes, the dials include a three-hand version of the Heuer 02 manufacture movement skeletonised dial, a digitalised Carrera Heuer 01, a liquid crystal-like display, a unique algorithm-based neural network animation named Orbital, and a tribute to the hexagonal nanotube structure of the brand’s carbon composite hairspring.


The versatility of the TAG Heuer Connected watch is also enhanced by an intuitive interchangeable bracelet system. With a single clip motion, the wearer can switch up their look with a choice of durable rubber straps available in a classic black scale pattern with red stitching, or bolder perforated red, orange or khaki, complementing the core steel and black options.


Connected lifestyle

Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, an agenda, weather, maps and more with Google Play and its wide selection of apps, available for iOS and Android mobile users alike.

Wear OS by Google and Google Fit’s VP of Product Management Stacey Burr says: “TAG Heuer sets the standard for building smartwatches that are uniquely personalised and curated for their customers.”


Spotlight on the TAG Heuer Connected Golf

The TAG Heuer Connected Golf is of real benefit if you are a keen golfer!

It uses GPS on your phone or watch and special vector technology to pinpoint where you are on a course. A massive database contains 39,000 courses from all over the world, with shot distances, course layout, hazards, and more all displayed on the screen.


The app, by the way, is available for iOS and Android and has data for pretty much any golf course around the world you can think of. It serves up precise 3D mapping so you can work out where you want to hit your ball, and a new Driving Zone feature will show you where’s best based on your personal previous rounds.


There is also the ability with this model to change the straps from the green into the day or night. You’re also able to select from any of five mechanical or digital-inspired always-on watch faces, which take advantage of the OLED screen technology to always display the time.


It is important to note that this Golf Edition isn’t reserved solely for golf enthusiasts, it accesses the full suite of Wear OS apps so you can easily use it for any other sporting discipline.


The 2020 TAG Heuer Golf Connected (image courtesy of TAG Heuer)

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