Beyond fear, Beyond Reason and Beyond the Edge
Following the launch their collection at Watches and Wonder in Geneva, TAG Heuer presents an unprecedented look behind the scenes of its advertising campaign.
Inspired by the brand’s willingness to push beyond the edge in watchmaking, this campaign celebrates their proud watchmaking history and this collection in an explosion of saturated colours.
Shot by young Swiss filmmaker Jonas Egi, American waterman Kai Lenny, freediving champion Julie Gautier and diver Robin George discover their limits.
Filmed in various locations globally, from Nice in France to Nazareth in Portugal and Hawaii, breathtaking sport scenes showcase the ability of these outstanding athletes to defy nature.
When you push the boundaries of what’s possible, time stops. Or rather, it slows down.
Image: Courtesy of TAG Heuer
TAG Heuer firmly believes that by moving beyond your comfort zone, you achieve the best version of yourself and this is a philosophy that isn’t exclusive to sport champions.
The idea behind the campaign is to take the customer on the journey beyond the edge of extreme sports. We want to inspire our audience by highlighting those special moments when world class athletes go beyond their limits and enter new dimensions.
– George Ciz, Chief Marketing Officer
This film reiterates TAG Heuer’s dedication to overcoming challenges, and invites viewers to pay tribute to the mental strength they all have.
Image: Courtesy of TAG Heuer
Beyond the edge is that extreme point in time when there’s no way back, where you’re 100 per cent committed and you have no option but to believe in yourself – totally.
It’s beyond you, you feel powerful forces at work around you. Afterwards, it feels a bit like you’ve been to the moon. You see things you never noticed before.
– Kai Lenny, Surfing, Windsurfing and KiteSurfing Champion and TAG Heuer ambassador
Aquaracer Professional 300 – Available in Boutiques
TAG Heuer’s high tech new collection is a sports watch designed to suit any lifestyle. Coming in two versatile sizes of 36mm and 43mm cases, the new Aquaracer range is powered by the Calibre 5.
With thinner, lighter and shorter lugs than the previous generation, the Professional 300 also feature a simplified dial for a more streamlined look.
The bracelet has also been fitted with a tool-less micro-adjust system in the clasp, offering a 1.5cm extensive without needing to remove the watch from the wrist.
Alongside the classic steel cases, TAG Heuer has introduced a titanium case for the green-dial version, which is now available.
Light on the wrist, Titanium, features a darker tone to the metal and is a robust material for a lightweight yet substantial watch. The metallic olive green compliments the muted tone of the metal and ties in with the yellow highlights featured on the dial, bezel and seconds hand.
The new Aquaracer Professional 300 Range offers four 43mm versions, in the versatile colours of Silver, Blue, Black and Green, and 36mm versions in Blue, Silver and Black.
Gregory Jewellers has been a proud partner of TAG Heuer since 1989 and TAG Heuer is available at our Bankstown, Blacktown, Bondi Junction, Brookvale, Burwood, Campbelltown, Castle Hill, Chatswood, Hornsby, Liverpool, Miranda, Parramatta and Penrith Boutiques, and on our e-Boutique.