Elegance is never fixed; it grows and transforms. With the debut of the redesigned PrimaLuna Collection, Longines offers a poetic tribute to the moon, blending technical mastery with refined beauty. This is not simply a new design. It marks a fresh chapter in the brand’s long tradition of feminine watchmaking.

Inspired by the Moon

The PrimaLuna has always carried lunar symbolism, and in this latest evolution it becomes even more expressive. The crown, shaped like a full moon and engraved with delicate crescents, echoes the night sky. Mother-of-pearl dials shimmer with soft radiance, while the standout model, a blue dial framed by 48 sapphires, captures the brilliance of starlight on water.

Design that Moves with Time

The new 34-mm case is sculpted with gentle curves that play with light, giving the watch a graceful presence on the wrist. Roman numerals, diamond indexes, and slim polished hands add classic detail. An updated bracelet with domed links ensures comfort and flow. For those who prefer versatility, rich alligator straps in red and blue bring another layer of sophistication. At the heart of the PrimaLuna is the Longines L899.5 calibre, with a silicon balance spring that resists magnetism and ensures accuracy. A moonphase display now joins a practical date function. An up to 72-hour power reserve guarantees performance. It is Swiss precision, refined for daily wear.

Continuing a Legacy

For more than a century, Longines has created watches that celebrate women, from early gem-set pieces to today’s modern complications. The new PrimaLuna continues this story, combining craftsmanship, elegance, and individuality. Whether in classic steel, diamond-set, or framed by sapphires, each watch is designed for women who see beauty in every detail.