IWC Schaffhausen x Lewis Hamilton: Unified Passion for Change
IWC Schaffhausen x Lewis Hamilton: Unified Passion for Change
IWC Schaffhausen proudly celebrates its 85-year legacy of pilot’s watches with Ambassador Lewis Hamilton
23 June 2021 5 minute read

Lewis Hamilton – Driver of Change

Following the launch of its new Pilot’s Watch collection at Watches and Wonder in April, IWC Schaffhausen features ambassador Lewis Hamilton in its newest global advertising campaign.


Lewis Hamilton, seven-time FIA Formula One World Drivers’ Champion and IWC brand ambassador since 2013, is a passionate ‘driver of change’.


Hamilton utilises his platforms to speak up about social issues relating to diversity and inclusion, particularly in his sport. Renowned as an athlete that has pivoted from chasing records in his sport to chasing change, Hamilton is the perfect Ambassador for this collection. Hamilton wears several timepieces from the new collection: The Big Pilot’s Watch 43, the Big Pilot’s Watch TOP GUN Edition ‘Mojave Desert’, the Big Pilot’s Watch Perpetual Calendar and the Pilot’s Watch Chronograph 41.


“We could not have found a better person than Lewis Hamilton to express the unique character that the Big Pilot’s Watch embodies. He is not only a remarkable athlete but a multifaceted personality driven by passion and purpose, using his voice to speak out.”


-Franziska Gsell, CMO IWC Schaffhausen and Sustainability Committee Chair

Image: Lewis Hamilton wearing IW388104 (Courtesy of IWC Schaffhausen)

IWC Schaffhausen pairs Lewis Hamilton with the Big Pilot’s Watch, underscoring and reinforcing the unique status of both. First introduced in 2002, today the Big Pilot’s Watch is a modern design icon and an expression of a distinct mindset.


It is the timepiece of choice for cultural creators, bold entrepreneurs and people who go their own way to pursue their vision


IWC Schaffhausen- History of Precision and Craftsmanship


In 1868, American watchmaker and entrepreneur Florentine Ariosto Jones founded the ‘International Watch Company’ in Schaffhausen.


His vision was to fuse the advanced American manufacturing methods with the craftsmanship of Swiss watchmakers to create the best pocket watches.


This laid the foundation for IWC’s unique engineering approach and established themselves as a pioneer in the production of instruments for aviators. In present day, IWC Schaffhausen maintains its reputation for creating functional complications that are ingenious, robust and easy to use.


The Swiss brand embodies the dreams and ambitions of their owners’ as they journey through life



Image: Lewis Hamilton and Misan Harriman (Courtesy of IWC Schaffhausen)



Pilot’s Watches – Magic of Flight

The history of IWC Schaffhausen’s dates back to the early years of aviation.


Precision was a vital element to ensure survival and in response to this desire, IWC Schaffhausen developed the ‘Special Pilot’s Watch’ in 1936 (Reference IW436).


Many watch developments later, the modern age of IWC Schaffhausen’s pilot’s watches began in 1992, with the creation of the ‘Pilot’s Watch Double Chronograph’ (Reference IW3711) that established and cemented IWC’s reputation as experts of aviation instruments.

Image: Lewis Hamilton wearing IW329301 (Courtesy of IWC Schaffhausen)

As the only Swiss watchmaker to have been awarded and licence to develop pilot’s watches for the US Army squadrons, IWC continues its legacy in developing robust and precise instruments in collaboration with top pilots.


IWC Schaffhausen is exclusively available at our Bondi Junction Boutique.



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