Breitling takes its loft boutique design to new heights in Sydney’s Inner West
Breitling takes its loft boutique design to new heights in Sydney’s Inner West
In partnership with Gregory Jewellers
17 November 2023 2 minute read



Introducing the new Breitling Boutique in Burwood. ​ Signalling a new era of luxury for Sydney’s Inner West, leading Swiss watchmaker Breitling has proudly opened the doors to its newest Australian boutique in Burwood.


Reflecting the brand’s signature industrial-loft concept, the 33 square-meter retail space is designed to incorporate the brand’s long impressive heritage with a relaxed and inclusive retail experience. Customers can step inside, and try on their pick of Breitling’s complete watch collection. Found on the first floor of Westfield Burwood Shopping Centre, the loft brings with it high ceilings, striking decor and bespoke furniture characterized by mid-twentieth-century industrial buildings, where Inner West residents can shop in a relaxed and stylish environment that recreates a welcoming atmosphere. Caveat: it may be a lot cooler than your own home!


Images Courtesy of Breitling


In a first for both brands, the boutique will be managed by Gregory Jewellers whose unwavering commitment to exquisite craftsmanship and excellence in customer service spanning over 55 years, has seen the retailer become a leading agent for the world’s most coveted timepieces, including Breitling.


The Breitling Boutique in Burwood is Breitling’s third Boutique in Australia and heralds an exciting new period of growth for the brand as it expands its retail footprint across the region, with further Boutique openings scheduled for Adelaide, Melbourne, Brisbane, and Perth in the coming 18 months.


“Breitling’s retail expansion aims to bring the full Breitling experience to as many brand fans (and soon-to-be-fans) as possible across Australia. We are immensely proud of the work Gregory Jewellers has done to develop the Breitling brand across suburban Sydney and the opening of the Breitling Boutique Burwood marks an exciting new chapter in the 22-year partnership between our two great brands” said Breitling Oceania Managing Director, Christopher Leigh.


“We’ve always taken pride in being a heritage-rich, local label, and feel strongly about bringing our craftsmanship and destination for luxury to a broader audience. This new dawn and strengthening of our partnership with Breitling not only epitomise our synergy as brands but reflects our shared commitment to drive unparalleled customer experiences” said Edward and Helen Gregory, Co-CEOs of Gregory Jewellers.



Breitling Boutique Burwood

Level 1, Westfield Burwood
100 Burwood Rd, Burwood NSW 2134
02 8935 1690 ​ ​ ​ ​


[email protected]



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